For those of you that have an eBay store, I believe it is time to start thinking about what you will do if eBay decides to eliminate the store format. They have done so already in Italy, and more recently in the UK, as reported today on AuctionBytes.I am leaning toward the idea that this is coming to eBay in the US - we all know that eBay is all about making changes that benefit eBay, and getting rid of stores would do that in a couple of ways:
Higher Fees
As with most of their changes, the fees will probably work out to be higher for most sellers. Sorry if I sound like a pessimist, after the last 8 months I just can't help it.
Less Ability to Brand
Having a store on eBay allows you to establish your own brand, in essence it gives you your own URL where all of your eBay items can be seen, in a category structure and design format that you choose. You can also send newsletters, allowing you to keep in touch and continually re-establish your business as its own entity in the mind of your buyers who subscribe.
I think eBay is looking to limit the ability of individual sellers to make themselves stand out from the crowd - they want buyers to think "I got it on eBay" not "I got it from XX Business on eBay".
They also want to make it as difficult as possible for sellers to move their eBay buyers off site - they tried changing the outside links policy but had to retract it, and this looks like another option that they could try to achieve similar results.
As a seller who relies on their eBay store for a good chunk of income, I'm worried. I am already in the process of backing up my store items on the new Bonanzle selling platform... It has an importer for your eBay listings and feedback, it's free to list, the final value fees are reasonable, and it has a lot of fun features and an overall friendly vibe that I really like.
So we'll see what happens - I just thought it was important to put this possibility out there, so that hopefully at least us vintage sellers won't be caught off guard if/when this huge change comes!























